Commercial Co Venture Agreements

Your company`s marketing team wants to use their marketing dollars forever – now what? Joint venture business agreements are necessary for many marketing campaigns that promise to donate a percentage of revenue to charity. If you are looking for advice and assistance with contracts, advertisements and commercial joint venture registrations, contact cynthia@caritaslawgroup.com. You want your marketing dollars to have a social impact – what`s going to happen next? Learn about the joint venture business rules that may apply to your cause marketing campaign. Non-profit organizations that enter into “Share of Revenue” contracts with for-profit companies engage in commercial joint ventures. These public-private partnerships, known around the world for profit as basic marketing, can be great for both partner companies. However, they require a specific license. The law on non-profit promotions/marketing by causes and “commercial joint ventures” is developing. For starters, the charity must have its credit registration in order and the company can be licensed as a commercial venturer. At least 24 jurisdictions have some specific requirements for commercial joint ventures, and most of the registration requirements are activity-related. While only four states require a formal license (see our guide to state-to-state requirements), the others may require the filing of the contract, advertisements in advertising, a state-specific language that must be included in the treaty itself, some form of accounting or accounting, or a final financial report. Charities should see commercial co-ventures as a positive opportunity, but should not commit until they guarantee the absence of all appropriate licenses. Explore the detailed joint venture business requirements in each state.

A commercial joint venture, also known as a cause marketing campaign, is an increasingly popular way to reconcile products with social impact initiatives. Commercial joint ventures are also increasingly regulated, with at least 22 states in the United States having special registration requirements and more than 30 states with specific laws governing them. . . .